I offer Business Technology Strategy in three services baskets: Technology Consulting, Technology Training, and Website Design. Check out my showcase for specific examples of each.
Technology Consulting
Technology Consulting is about exploring your company’s needs and constraints in order to find the right solutions for you. The process usually begins with an initial discussion of what you’re trying to do, why you’re trying to do it, and how you suspect it should be done. I then explore the problem in further depth, examining your current systems and researching what others have done to successfully resolve similar issues, in order to make meaningful, actionable recommendations. You’ll want to consider Technology Consulting if you have questions like the following:
- How should I structure my business’s systems to be more efficient?
- What are cost-effective solutions to common business functions, such as email, website hosting, and accounting?
- What is the best way to organize the flow of information throughout my company?
- How do I design an email marketing campaign?
- What social media should I be using? How should I be using it?
- Should I be blogging? If so, how often and on what topics?
Technology Training
You may have the best technology infrastructure money can buy, but you’ll never utilize its full potential if you lack the proper Technology Training to use it. I offer one-on-one tutoring, small group training sessions, and workshops on a variety of technologies and topics, including:
- From Idea to Prototype: Getting Your Company Started on the Web
- WordPress for Marketers
- WordPress for Webmasters
- Google Apps
- Web Content Development (including SEO best practices)
I also provide documentation services. Have something else you’d like to learn? Ask me about it!
Website Design
My core Website Design expertise is with HTML5, CSS3, JavaScript, jQuery, and PHP, and my platform of choice is WordPress, though I certainly can work with other systems. I offer the following standard website design packages:
- Hybrid Design – This is the ‘lite’ version of the design process, where we work together to find a premium theme from a third-party vendor. I use this as the starting point for your website and make the necessary visual and functionality modifications to deliver a quality product that does what you need. Great for small businesses who are just getting started online or individuals looking for a portfolio site.
- Comprehensive Design – These projects follow the full design process. We explore your web needs, create original graphic mock-ups, code the site in a robust framework, and work to develop content. Your input is sought at every step of the process. Great for businesses who already have a website but are looking to upgrade.
- Mock-up to Web Conversion – Already have a mock-up of the site you want from your own design team? I can turn your Photoshop file into an HTML website or WordPress theme. Great for graphic designers.
- Theme Port (WordPress only) – Is your site using an older WordPress theme and just not running up to your standards anymore? Do you want to keep the look mostly intact, but make some visual upgrades, too? I can take your current theme and transfer it to a modern WordPress framework, such as Canvas or Thesis. This is a good way to give new life to your site without the difficulties or cost of a full redesign. The code will be new and future-proof, but the site itself will look very familiar.